Bill joined Turn in 2008 with a proven track record of successfully launching disruptive technologies that create new hypergrowth markets.
At Turn, Bill and his team have built the most innovative global platform for digital advertising execution and audience targeting.
Under his leadership, Turn has increased its revenue more than twenty-fold, grown its client base to more than 200 advertising agencies and brands, and expanded to more than ten offices around the world.
For these accomplishments, Turn was recognized in 2012 by Deloitte as the fastest growing software company in Silicon Valley, and Bill was named an Ernst & Young Entrepreneur Of The Year 2012 finalist for northern California.
Before joining Turn, Bill was president and CEO of MokaFive, a next-generation desktop virtualization start-up.
Prior to this, he served as a senior vice president at Overture, contributing to revenues of $1 billion and ultimately the company's acquisition by Yahoo in late 2003.
Following the acquisition, Bill served as a senior vice president and general manager of the Yahoo Publisher Network Group, where he built new lines of business and doubled revenue over a three year period.
Prior to Overture, he held senior roles at Vividence Corporation (acquired by Keynote), and at Microsoft, where he led product marketing and strategy for imaging and consumer applications.
Bill also previously worked in the US marketing and services group at IBM.
Bill holds an M.B.A. from Harvard Business School and degrees in computer science as well as organizational behavior and management from Brown University.
Chief Executive Officer
Board & Advisor Roles (1)Update
Member of the Board of Directors
|Jul 15, 2016||AdExchanger - CEO Bill Demas Bets On Massive Growth For Shopkick, The Pokémon Go Of Shopping Apps|
|May 6, 2016||The Drum - People on the move: Hires and departures at Apple. Periscope, BBDO New York and more|
|Dec 3, 2015||AdExchanger - Layoffs At Turn, As Company Restructures And Moves Away From SaaS|
|Jan 13, 2014||TechCrunch - Digital Ad Company Turn Raises $80M, Stays Vague On Possible IPO Plans|
|Jan 13, 2014||FinSMEs - Turn Raises $80M in Series E Funding|
|Aug 28, 2013||TechCrunch - Online Ad Company Turn Launches In Japan|
|Jun 17, 2013||AdExchanger - Turn Hires Former Lyris CEO Wolfgang Maasberg To Run Global Sales|
|Jun 1, 2012||ZD Net - The search for "Entrepreneur of the Year"|