Acquired by on September 27, 2014
Total Equity Funding
$26.7M in 4 Rounds from 8 Investors
Redwood City, CA
Shopkick provides the most used shopping app for smartphones at physical stores. It rewards users just for walking in.
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Social Media, Retail, Mobile

Company Details


shopkick was founded in June 2009 by Cyriac Roeding, Jeff Sellinger, Aaron Emigh, and is funded by Kleiner Perkins' iFund, Greylock Partners and Reid Hoffman, founder of LinkedIn, and investor in Facebook and Zynga, and Ron Conway.

shopkick bridges the worlds of mobile and physical retail. In August 2010, shopkick launched the first mobile application that hands consumers rewards and exclusive deals at shopkick's national retail partners simply for walking into thousands of stores and malls. shopkick created a new location technology that allows the app to verify the user is actually present inside a store (GPS is too inaccurate for that). shopkick broadcasts an inaudible audio signal at a high-pitch frequency that can be picked up by a smartphone's microphone, either through the store's existing music system or through a small transmitter. The shopkick app decodes the signal and the user receives shopkick's universal reward currency called "kicks."

Like advertisers can get measurable click traffic in the online world on Google, they can get measurable foot traffic and product engagement in the real world through shopkick. Shopkick generates and directs intent at home and in the store. Shopkick's growing partner alliance includes Target, Macy's, Old Navy, Best Buy, American Eagle, Crate & Barrel, Sports Authority, Toys"R"Us, Simon Malls (largest U.S. mall operator), Procter & Gamble, Kraft Foods, Unilever, Coca-Cola, Intel, HP, Disney, General Mills, Colgate, Clorox, Revlon, Levi's. The app was rated the #4 most widely used shopping app in the U.S. in 2012 by Nielsen, ahead of Starbucks and Target, and any other physical retailers' proprietary apps, and the #1 most engaging app (minutes spent per month per user). Target rolled out shopkick nationwide to all its 1,700 U.S. stores in 2012, after testing it for 1 1/2 years and getting "rave reviews."

Shopkick also rewards users for their actual purchases, requiring no technical integration from retailers, through partnerships with MasterCard and Visa.

Shopkick announced its first profitable quarter in Q4 2012, and drove $200M in sales for its partners in 2012, after its new app version 3.0 had led to large surges in engagement.

The World Economic Forum (WEF) named shopkick a Tech Pioneer 2013, a recognition previously given to Twitter, Google and Wikipedia. one of the World's Top 10 Most Innovative Companies in Retail by Fast Company along with Apple, Groupon and Amazon.com, and one of the Wall Street Journal's Top 10 Apps.

The shopkick app is available for download for the iPhone and for Android (free).

Videos: shopkick overview on CNBC

The shopkick video

World Economic Forum Tech Pioneer

shopkick and Target on CNN

shopkick's 1st birthday: Retailers and brands speak out on shopkick

shopkick on Bloomberg

Web 2.0 Summit interview Scoble interview

shopkick on NBC, Part 1 Part2

shopkick store walkthrough at Best Buy at launch.

Funding Rounds (4) - $26.7M

DateAmount / RoundValuationLead InvestorInvestors
Feb, 2014$6.7M / Convertible Note1
Jul, 2010$15M / Series B4
May, 2010$2.5M / Series A3
Jul, 2009$2.5M / Series A4

Current Team (7)


Board Members and Advisors (4)


Products (2)


Competitors (5)

  • Armadelo enables retail stores and their marketing partners to deliver location-based sales offers and promotions via smartphones.
  • CloudTags is a company that helps stores get data on their customers to know who they are and predict what they'd want to buy.
  • Open loop loyalty programme
  • inMarket is the world's largest beacon proximity platform, providing mobile location solutions to apps, brands and retailers.
  • Wanderful Media is a retail-focused mobile media company – engaging 160MM US consumers via our shopping apps, mobile and regional networks.

Offices/Locations (1)

  • Office

    999 Main Street, 2nd Floor

    Redwood City, CA 94063


Past Team (11)


Images (6)


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