33
Growth Score in past quarter
pts
Heat Score 33 in past quarter
-4 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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3505850
Yahoo! Search Marketing Solutions offers online advertising services via its network of web portals and search engines.
About the Company
Yahoo Search Marketing provides a keyword-based "Pay per click" or "Sponsored search" Internet advertising service. Yahoo began to offer this service after it acquired GoTo that became Overture Services. GoTo was an Idealab spin off and was the first company to provide successfully a pay-for-placement search service following
previous attempts that users did not receive well..