Overview

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Status
Acquired by on July 14, 2003
IPO / Stock
Went Public on Jun 18, 1999 / NASDAQ:GOTO
Headquarters:
London
Description:
Overture Services offers online advertising services via its network of web portals and search engines.
Founders:
,
Categories:
Advertising
Website:
http://www.overture.com
Social:

Company Details

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Founded:
1998
Contact:
44 20 7071 3500
Employees:
10k + | None found in Crunchbase

Overture Services offered online advertising services. Its network of Web portals and search engines delivered sales leads to advertisers in various industries.

Idealab launched GoTo.com and introduced the concept of paid search to the Internet. A controversial idea at the time of launch, GoTo completed hundreds of millions of paid introductions, each of which represented the successful match of a user need with an advertising offering. The company went public in 1999 and in 2001 became Overture Services. Two years later, the company was acquired by Yahoo! for $1.6 billion. Today this business model is the underpinning of the multi-billion dollar online search market.

Yahoo! began phasing out the Overture brand after acquiring the company, though it continued to be in use in some countries for several years and is still used in Japan and Korea.

Funding Rounds (2) - undisclosed

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DateAmount / RoundValuationLead InvestorInvestors
Apr, 1999undisclosed amount / Venture1
Dec, 1998undisclosed amount / Venture1

Investors (1)

InvestorRound(s)Partner(s)
Venture-
Venture-

Offices/Locations (2)

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  • Headquarters

    74 North Pasadena Avenue

    3rd Floor

    Pasadena, CA 91103

    USA

  • Office

    First Floor, New London House

    172 Drury Lane

    London, WC2B 5QR

    GBR

Past Team (38)

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Images (1)

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