and retention engine, which is uniquely capable in transforming existing web sites and facilitating the development of new web sites as vertically integrated, portal class e-Commerce, e-Tracking, and e-Publishing hubs. Vertical Tracker 2.0TM is a fully developed software solution which has been successfully deployed in commercial environments, including: SFX Entertainment, and Firstlook.com, an Idealab! incubator company.

Vertical Tracker 2.0TM has three key advantages over other currently available Web site management software: 1) VT 2.0TM is an 'out of the box', fully integrated suite of tools which comprise the full functionality required of sophisticated new Web site developments and existing Web site operations; 2) VT 2.0TM can be deployed in existing or new web sites in a fraction of the time typically allocated; and 3) VT 2.0TM is offered at a breakthrough price in its software category.

Vertical Alliance is led by a team of experienced executives. David Cooper, Founder, has been an innovator in the design and implementation of software systems for 19 years. John Cooper, VP Programming, has worked with David Cooper since 1995 and is the original code creator for the Vertical Tracker 2.0TM platform; Pete Klinges, VP Sales, brings 17 years of marketing experience in the telecommunications industry; and, Mark Zwick, VP Corporate Communications, is an experienced marketing and telecommunications executive. The core technical and programming staff has over 40 years of programming experience and has worked as a team in the development of Vertical Tracker for the past two years.