patent-pending technology addresses the large demand from web publishers for an ad serving technology that will provide an effective revenue strategy for their map-centric properties, as well as the demand from local and brand advertisers to effectively reach the huge number of people who use online maps to plan, explore and discover.

With lat49, advertisers buy entire sections of the map at multiple zoom levels to suit the goals of their advertising campaigns. They can build regional branding campaigns by owning the map's most zoomed out views, or they can finely tune their message to target the local, street, neighborhood, or urban level audiences.