Total Equity Funding
$166.35M in 6 Rounds from 18 Investors
Most Recent Funding
$45M Series E on January 14, 2016
New York, NY
Foursquare is a technology company that uses location intelligence to build meaningful consumer experiences and inform business decisions.
Advertising Platforms, Guides, Private Social Networking, Apps, Location Based Services, Big Data, Mobile

Company Details

March 1, 2009
101 - 250 | 18 in Crunchbase

Foursquare is a technology company that uses location intelligence to build meaningful consumer experiences and inform business decisions. We have two mobile apps: Foursquare and Swarm, and a suite of enterprise and advertising tools.

For consumers, we believe the world is full of amazing experiences. We make two apps to help guide you to them: Foursquare and Swarm.

The Foursquare app helps you discover new places, with recommendations from a community you trust.

In 2009, Foursquare introduced checking in and real-time location sharing with friends. Five years later, we decided to give the check-in its own app. Swarm helps you live life more checked-in, and turns every day into a game: earn coins, collect stickers, and compete with people you know.

The company’s mobile apps, are used monthly by more than 50 million people who have left more than 87 million tips and checked in more than 9 billion times.

For brands, Foursquare provides advertisers ways to connect with audiences that love the things they offer, in the real world. Pinpoint optimizes ad analytics, targeting and measurement, and is the only programmatic platform that has the first-party location data to ensure accuracy and quality.

Attribution helps marketers measure the efficacy of current media strategies at driving store visits. It combines Foursquare’s best-in-class, first-party location technologies with a non-incentivized "panel" of unrivaled scale to reveal True Incremental Visits across campaigns, creative units, and partners.

For developers and enterprises, Foursquare offers hosted technology and data to build context-smart, location-aware apps, which powers location data for Apple, Twitter, Microsoft, Pinterest, Waze, Garmin and 100,000 other developers.

For enterprises and analysts, Foursquare offers our Place Insights product, which informs business decisions with the world’s largest dynamic panel of global foot traffic data.

Foursquare has 190 employees in headquarters in New York and offices in San Francisco, London and Chicago.

Foursquare is proud to be funded by Union Square Ventures, Morgan Stanley, O'Reilly AlphaTech Ventures, Andreessen Horowitz, Spark Capital, DFJ Growth, SMALLCAP World Fund, Silver Lake Waterman, Microsoft, and a handful of angel investors.

Funding Rounds (7) - $207.35M

DateAmount / RoundValuationLead InvestorInvestors
Jan, 2016$45M / Series E5
Feb, 2014$15M / Series D1
Dec, 2013$35M / Series D2
Apr, 2013$41M / Debt Financing5
Jun, 2011$50M / Series C$600M5
Jun, 2010$20M / Series B6
Sep, 2009$1.35M / Angel9

Products (6)

  • Real-world conversion measurement for cross-channel media
  • Discover new places, with recommendations from a community you trust.
  • The only media solution with first-party location data powered by people, not algorithms
  • Understand business and local trends like never before through Foursquare proprietary data and our larger panel of foot traffic signals
  • Places by Foursquare offers world-class location data, services, and solutions
  • Live life more checked-in.

Competitors (2)

  • Facebook is an online social networking service that enables its users to connect with friends and family as well as make new connections.
  • Yelp Denmark operates an online platform that connects people with local businesses in the Denmark.

Customers (6)

  • WeChat is a mobile text and voice messaging communication service developed by Tencent in China, first released in January 2011.
  • Twitter is a global social networking platform that allows its users to send and read 140-character messages known as “tweets.”
  • Apple is a multinational corporation that designs, manufactures, and markets consumer electronics, personal computers, and software.
  • Pinterest is a visual bookmarking tool for saving and discovering creative ideas.
  • Every day, something awe-inspiring is happening where technology intersects
  • Microsoft, a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.

Partners (5)

  • Uber is a mobile app connecting passengers with drivers for hire.
  • OpenTable allows users to discover and make online restaurant reservations and read reviews from other diners.
  • delivery.com allows customers to order online from local restaurants, grocers, wine & spirits shops, and laundry & dry cleaning providers.
  • Seamless North America is an online platform and smartphone app that allows customers to order food from preferred restaurants.
  • Button enables smart connections between apps that drive installs, increase engagement, and facilitate mobile commerce.

Offices/Locations (2)

  • Office

    568 Broadway

    New York, NY 10012


  • Office

    363 Clementina St

    San Francisco, CA 94013


Past Team (56)


Images (9)


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