Company Performance Metrics
- Michael Drankwalter: EVP and Commercial Media DirectorPast Role: Katz Communications, Research Manager
Yassmeen Mohamed: Product ManagerPast Role: Mintrics, Operations & Product Research
GfK is a market research institute in Germany.
Their world is changing fast. The increasing speed of product innovation, the rise of new channels, and emerging customer needs are all part of business today.
Their clients are businesses around the globe. To make the best possible business decisions every day, they need to know what is happening
now – and in the future. They need more than purely descriptive data – business decision makers need actionable recommendations based on advanced analytics.
They don't have a crystal ball. But they love data and science and they understand how to connect the two. They care about attention to detail and accuracy. They are digital engineers who build world-class analytics, provide actionable recommendations, powered by leading edge technology.
They are in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights and recommendations.
