Start Free Trial
Pricing
Log In
Log In
Upgrade browser for full Crunchbase experience. You're accessing Crunchbase in a browser that is no longer supported.
Learn More
Circana Logo
Circana Growth Score
67
CB Rank
7541
Heat Score
61
Circana consults on the complexities of customer behavior.
Founded
obfuscation
PrivatePrivate Equity Chicago, Illinois, United States5001-10000 www.circana.com
Analytics
Business Intelligence
Market Research
Overview

Circana
Total Funding
obfuscation
Growth Score
67
Heat Score
61

Total Funding
obfuscation
obfuscation
Private Equity raised
obfuscation
Growth Score67
-15 pts
in past quarter
Heat Score 61
-10 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Events
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
Raised Funding Round
Jan 1, 1970
Lorem ipsum dolor sit amet, consectetur
+3 more milestones
See more interactive data and historical milestones on desktop for the best experience

About Circana

CB Rank
7541
Circana consults on the complexities of customer behavior.
Founded
obfuscation
PrivatePrivate Equity Chicago, Illinois, United States5001-10000 www.circana.com
Analytics
Business Intelligence
Market Research

Funding Rounds

Private Equity
OBF
in
obfuscation

Key People

Details

Legal Name Circana, LLC
Also Known As IRI, NPD Group
Operating Status Active
Company Type For Profit
About the Company
Circana consults on the complexities of customer behavior. Founded in 1966.
Phone Number 3127261221
Contact Email info@circana.com
Predictions & Insights

Growth Insight

See this Growth Insight
Circana is
Lorem
 to be growing
Top Contributing Factors
Financial Growth

Growth Prediction

See this Growth Prediction
Top Contributing Factors
Key Employee Changes

Products & Services

Liquid Data® Technology Platform
A data platform integrating extensive consumer, retail, and market data with AI-driven analytics to provide insights on market share and consumer behavior.
Emiri™
A conversational AI tool within Unify+™ that provides automated insights and answers to data queries via voice or text input.

Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
  • Export up to 2k results/month for analysis
  • Track market signals on competitors, products, and R&D
  • Preview private company insights and predictions
Financials

Company Funding

Total Funding Amount 
obfuscation
Number of Funding Rounds 1
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity

Funding Rounds

Total Funding Amount 
obfuscation
Number of Funding Rounds 1
Unlock company funding data, including rounds, dates, amounts, and investors.
Announced Date  
Transaction Name  
Number of Investors  
Money Raised  
Lead Investors  
Funding Type  
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity
obfuscation
Private Equity Round - Circana Logo
Private Equity Round - Circana
1
obfuscation
Vestar Capital PartnersPrivate Equity

Investors

Investments

Number of Acquisitions 2

Investment Breakdown

Number of Acquisitions 2
Market Intelligence
People
View Profiles & Contacts
Headcount 5001-10000 Employee Profiles 17 Board Members and Advisors 5 Contacts 1,569

Employee Profiles

Board Members and Advisors

News

News and Press

News•Jun 1, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Jun 1, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•May 6, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
News•Apr 22, 2026
obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated obfuscated
Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

111,645
-4.18%
 in past month

Interest Signals

TopicSurge Score
LED Billboards Logo
LED Billboards
100
Epic Games Logo
Epic Games
100
End-to-End Lending Logo
End-to-End Lending
100

Active Website Tech Count

46Circana is actively using 46 technologies for its website, according to BuiltWith. These include Apple Mobile Web Clips Icon, Viewport Meta, and  IPhone / Mobile Compatible.

Total IP

97Circana has registered 97 trademarks with the most popular class being 'Scientific and technological services', according to IPqwery.
Sub-Organizations
Frequently Asked Questions

Where is Circana's headquarters? Circana is located in Chicago, Illinois, United States.Who invested in Circana? Circana is funded by Vestar Capital Partners.When was the last funding round for Circana? Circana closed its last funding round on
obfuscation
from a Private Equity round.Who are Circana's competitors? Alternatives and possible competitors to Circana may include NielsenIQ, Dynata, and  comScore.How much funding has Circana raised to date? Circana has raised
obfuscation
.
Who We Are
What We Do
Helpful Links
AI Content may contain mistakes and is not legal, financial or investment advice. Learn more.
Terms of Service | Privacy Policy | Sitemap | © 2026 Crunchbase Inc. All Rights Reserved.
(8ea058e 1)
|