Overview

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Status
Acquired by on April 28, 2008
Total Equity Funding
$27M in 2 Rounds from 6 Investors
Headquarters:
San Bruno, CA
Description:
Adify is an advertising infrastructure company enabling entrepreneurs and media companies to build vertical advertising networks.
Founders:
,
Categories:
Enterprise, Ad Network, Advertising, Infrastructure
Website:
http://www.adify.com
Social:

Company Details

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Adify provides the technology and back office services necessary for companies to run their own online ad networks. Adify is a self-service ad network for companies interested in developing their own ad networks. The service allows a publisher to negotiate ad rates, and to reject an advertiser if not interested. Adify about 20 percent of the revenues. Clients include Guardian, Forbes.com, NBC WeatherPlus, Martha Stewart Living Omnimedia and others.

Adify was acquired by Cox Communications Enterprises on April 29, 2008 for $300 million.

Funding Rounds (2) - $27M

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DateAmount / RoundValuationLead InvestorInvestors
Apr, 2007$19M / Series B4
Aug, 2006$8M / Series A2

Current Team (3)

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Products (1)

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  • Adify was added to CrunchBase in 2008

Competitors (2)

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  • AdKiwi, an online ad solutions provider, offers a tech platform that enables media companies to build and manage vertical ad networks.
  • DoubleClick, a subsidiary of Google, develops and provides internet ad serving services.

Offices/Locations (1)

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  • HQ

    1000 Cherry Avenue, Suite 200

    San Bruno, CA 94066

    USA

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