Overview

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Acquisitions
2 Acquisitions
Total Equity Funding
$70.51M in 5 Rounds from 14 Investors
Headquarters:
Pasadena, California
Description:
OpenX provides digital and advertising technologies that optimize a company's advertising revenue.
Founders:
,
Categories:
Internet, Advertising, Enterprise Software
Website:
http://www.openx.com
Social:

Company Details

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OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.

Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.

At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.

Funding Rounds (6) - $70.51M

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DateAmount / RoundValuationLead InvestorInvestors
Jun, 2015undisclosed amount / Secondary Market1
Jan, 2013$25.01M / Series E7
May, 2011$20M / Series D3
May, 2009$10M / Series C6
Dec, 2007$10.5M / Series B5
Jun, 2007$5M / Series A5

Acquisitions (2)

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DateAcquiredAmount
Oct 29, 2012Unknown
Feb 27, 2012Unknown

Current Team (19)

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Products (3)

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  • Real-time digital ad marketplace that maximizes publishers' revenue & control and provides access to top DSPs, agencies and advertisers.
  • Cloud-based platform that lets publishers sell, manage and deliver their advertising inventory across all digital formats and screens.
  • Platform that lets publishers leverage industry-leading technology to integrate network and real-time inventory into a single auction.

Competitors (4)

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  • DoubleClick, a subsidiary of Google, develops and provides internet ad serving services.
  • MoPub is a mobile monetization platform that helps publishers drive more revenue from advertising and mobile transactions.
  • PubMatic is the marketing automation software company that powers the advertising strategy for premium publishers.
  • Rubicon Project is an advertising automation platform enabling premium publishers to transact many advertising brands globally.

Offices/Locations (7)

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  • Israel Office

    ,

    Israel

  • Headquarters

    888 East Walnut Street

    Pasadena, California 91101

    United States

  • Tokyo

    4-12-25 Minami-Azabu

    Minato-ku

    Tokyo, 1060047

    JPN

  • Menlo Park

    4300 Bohannon Dr, #100

    Menlo Park, California 94025

    United States

  • New York

    584 Broadway

    8th Floor

    New York, New York 10012

    United States

  • Munich

    Maximilianstrasse 35a

    Munich, Bayern 80539

    Germany

  • London

    1 Maple Place

    London, England W1T 4BB

    United Kingdom

Images (1)

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