Primary Job Title Founder and CEO Primary Organization 
Merch Cat
Location Greater New York Area, United States, North America Regions East Coast Gender Female
LinkedIn View on LinkedIn X (Twitter) View on X
Vanessa Ferrer has been a successful businesswoman for over 15 years in finance and artist management. Armed with the heart of an artist, the belief that she could make a difference, and the drive to make it happen, Ferrer founded InFocus Artist Management in 2009. A Certified Public Accountant and alumna of NYU with an M.S. in Real Estate, she
solidified her music industry acumen through Berklee College of Music’s music business program and hit the ground running. After managing several touring clients and consulting with high-profile industry professionals, Ferrer used her multi-faceted background to develop and launch (2015) Merch Cat, a musician friendly platform for music artists to sell and manage merchandise at live shows. Since the launch of Merch Cat, Ferrer has spoken at over a dozen conferences, including Music Biz and SXSW 2017, and has quickly become a familiar face and respected voice amongst her peers in the music community. Through her speaking efforts, Ferrer aspires to educate artists to help them have sustainable careers, as well as inspire other entrepreneurs in music and music technology. Ferrer is a member of NARAS, A2IM, the Music Business Association, and Women In Music.
