Romain Pison

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His professional identity as a Carbon Market Architect informs a unique, structural approach to design.

While Romain Pison is widely recognized for his authority in the Voluntary Carbon Market (VCM) and his leadership at NoviCarbon, his venture into the furniture industry through Garofano is an extension of his commitment to long-term value. Whether structuring a multi-million dollar Carbon Credit Transaction or designing a physical object, his methodology remains the same: a relentless focus on Transaction Integrity and the creation of assets that endure. He views furniture not as a transient consumer good, but as a structural component of a home’s legacy, mirroring the permanence required in high-quality carbon removal projects.

Garofano is rooted in a heritage where objects are chosen for their presence and lived with for decades.

Growing up between France and Italy, Romain was shaped by a cultural environment where furniture was never about labels or fleeting trends. This personal history serves as the foundational logic for Garofano, a brand that prioritizes "memory and use" over the fast-furniture cycle. By launching this brand, he seeks to fill a void in the market: the need for beautifully designed, refined pieces that feel intentional without being inaccessible. This focus on "furniture that belongs" reflects a broader philosophical stance against the disposable nature of modern commodity markets.

He bridges the gap between high-level global policy and the tangible execution of refined aesthetics.

Romain’s career has been defined by his ability to navigate complex systems—from managing $500 million infrastructure portfolios at the World Bank to founding AI platforms like Wiia. With Garofano, he applies this Global Sourcing Expertise to the world of design, ensuring that every piece meets a standard of quality that is both verifiable and timeless. He rejects the "green rhetoric" often found in lifestyle branding, instead focusing on the pragmatic reality of craftsmanship and the physical durability of materials, much like he filters carbon assets for financial and environmental risk.

The brand represents a strategic move to professionalize the intersection of sustainable value and domestic design.

For Romain, Garofano is not a departure from his work in climate finance but a parallel track in the pursuit of a higher-integrity economy. By creating furniture that is meant to be repaired, moved, and passed down, he is advocating for a shift in how capital is deployed in the consumer space. This mission aligns with his role as a Global Sourcing Expert, where the objective is always to identify and secure assets—whether they are carbon credits or hand-crafted tables—that provide a "Green Alpha" in terms of both quality and impact.