Primary Job Title Chief Operating Officer Primary Organization 
CouponFollow
Location Greater New York Area, United States, North America Regions East Coast Gender Male
LinkedIn View on LinkedIn
Mike Primiani is Senior Vice President and General Manager, Consumer Products at Mindspark Interactive Network—an operating business of IAC, and consumer software company that builds, markets and delivers a wide range of internet consumer products across diverse brands.
In this role, Mike oversees three of the company’s six business
units—Games, Expressions and Labs. He is responsible for all aspects of these segments including strategy, technology, design, and content. Products within the business segments include: Retrogamer, GamingWonderland, PopularScreensavers, MindDabble and IWON; SmileyCentral, MyFunCards and Webfetti; MyScrapNook, MyWebFace and CouponAlert.
During his 12 year tenure at the company—which launched as IWON in 1999—Mike has been responsible for the product strategies and growth of many of the Mindspark businesses. He’s held various positions including Senior Vice President Strategic Revenue and Product Operations where he was responsible for forging partnerships with dozens of popular brands including Nickelodeon, Atari, Symantec and JC Penney and Vice President, Product Management, responsible for the day-to-day business functions and development of new content for IWON.com/IAC Search & Media. Other roles he’s held within the company are Director of Web Development and Product Manager.
Prior to joining IWON, Mike served as a Producer for OnMoney, a division of Ameritrade where he created financial tools and interfaces. Mike earned a B.A. from Pace University in Technical Communications.
