Primary Job Title CEO and Board Member Primary Organization BlueCava
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
LinkedIn View on LinkedIn
Michael Darviche is the CEO and Board Member of BlueCava. Mike has 20+ years in multichannel target marketing, across display, mobile, coupon, portal, email, TM and direct marketing channels.
As a big data and digital products expert, his past roles include leading high growth, large company, data, analytics, data management and transactions
businesses at Acxiom (global CMO/chief strategy & M&A), Marsh (global MD/chief digital), Citigroup (data business CRO), and American Express, as well as at venture startups Bigfoot Interactive (founder, acquired by Epsilon) and CrossZ (OLAP co, IPO).
Mike serves on Adtech boards/advisories in the DSP, data, mobile, social, and search industries, and offline boards in children’s education.
He worked at Bain & Co, and graduated from Harvard Business School and Tufts University.
