Overview

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Status
BlueCava has been closed and acquired
Total Equity Funding
$45.83M in 6 Rounds from 4 Investors
Headquarters:
Irvine, CA
Description:
BlueCava employs multiscreen identification and targeting technologies to provide consumer activity data to large brands.
Founders:
,
Categories:
Advertising, Software, Information Technology
Website:
http://www.bluecava.com
Social:

Company Details

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BlueCava’s Audience Association Platform is the first of its kind to enable true end-to-end cross-screen audience management and measurement for agencies and adtech.

Through various implementations, BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers, and households through its proprietary association process, all in a privacy compliant way. These connections are standardized to common industry identifiers and combined with audience segments, activities, and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement, and optimize their audience reach and frequency.

Funding Rounds (6) - $45.83M

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DateAmount / RoundValuationLead InvestorInvestors
Sep, 2015$9.8M / Venture0
Jan, 2014$13M / Series B3
Jul, 2013$10.11M / Venture0
Dec, 2012$2.02M / Venture0
Oct, 2011$5.6M / Venture1
Oct, 2010$5.3M / Angel1

Competitors (1)

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Offices/Locations (2)

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  • Headquarters

    131 Innovation Drive

    Suite 250

    Irvine, CA 92612

    USA

  • Qualia (formerly BlueCava) - New York City

    37 West 28th

    Floor 5

    New York, New York 10001

    United States

Images (2)

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