BlueCava’s Audience Association Platform is the first of its kind to enable true end-to-end cross-screen audience management and measurement for agencies and adtech.
Through various implementations, BlueCava identifies, analyzes, synchronizes and scores incoming device data. The platform then establishes the various connections between screens, consumers, and households through its proprietary association process, all in a privacy compliant way. These connections are standardized to common industry identifiers and combined with audience segments, activities, and data. The result is returned in an Association Graph that enables marketers to implement cross-screen targeting, measurement, and optimize their audience reach and frequency.
Funding Rounds (6) - $45.83MUpdate
|Feb 29, 2016||AdExchanger - 2016 Edition: A Marketer’s Guide To Cross-Device Identity|
|Feb 22, 2016||Re/code - Capital Gains: Canadian Teachers Back Snapdeal, Viacom Buys a Stake in Roku|
|Feb 17, 2016||Vator.tv - Daily funding roundup - February 17, 2016|
|Feb 1, 2016||AdExchanger - Cross-Device Exit: Telenor Acquires Tapad For $360 Million|
|Jan 27, 2016||Marketing Land - MarTech Today: Facebook Audience Network, AOL ONE For Publishers & Qualia/BlueCava’s Merger|
|Jan 26, 2016||Marketing Land - Marketing Day: Twitter Names CMO, Amazon Prime Reports & More Super Bowl 50 Ads|
|Jan 25, 2016||Marketing Land - Merger of Qualia And BlueCava Brings Together Users’ Multiple Devices With What They Want To Buy|
|Jan 21, 2016||adotas.com - Marketing Cloud Companies Qualia and BlueCava Announce Merger|
131 Innovation Drive
Irvine, CA 92612
Qualia (formerly BlueCava) - New York City
37 West 28th
New York, New York 10001