Primary Job Title Director, Custom Analytics Primary Organization 
Hitwise
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John heads the Hitwise US custom research and analyst team and is responsible for converting complex data into clear, concise and actionable insights. Prior to joining Hitwise, he managed projects and teams across applied media, research and insights at Experian Marketing Services, Simmons and American Demographics magazine. He has authored
numerous reports and spoken about the subscription box industry, the sharing economy, cord-cutters, the Internet of Things and more. John’s areas of expertise include identifying emerging consumer trends, developing rich audience profiles and helping clients better understand their customers’ increasingly complex purchase journeys.
