Overview

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Status
Acquired by on December 14, 2015
Total Equity Funding
$14.2M in 2 Rounds from 2 Investors
Headquarters:
Melbourne
Description:
Hitwise delivers daily insights to online consumer behavior to help marketers increase the effectiveness of their marketing campaigns.
Founders:
Categories:
Consumer, Marketing
Website:
http://hitwise.com

Company Details

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Founded:
1997
Contact:
61395298907
Employees:
None found in Crunchbase

Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com.

For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.

Funding Rounds (2) - $14.2M

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DateAmount / RoundValuationLead InvestorInvestors
2004$10M / Series B1
Jul, 2000$4.2M / Series A1

Acquisitions (1)

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DateAcquiredAmount
Mar 15, 2016Unknown

Competitors (4)

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  • Alexa, a subsidiary of Amazon, is a web information company that offers website information and analytics.
  • Compete provides digital intelligence services that help brands improve their marketing based on the online behavior of consumers.
  • cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere.
  • SimilarWeb offers research tools that helps users understand insights about any websites or mobile app.

Offices/Locations (1)

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  • Office

    Melbourne,

    AUS

Past Team (6)

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Images (1)

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