Greg Stuart is the Chief Executive Officer at Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past two years, Greg has transformed the association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA’s core resources, Greg has more than doubled the organization’s revenue, oversees 800+ member companies globally and works alongside top “mobile-first” brands on the MMA Global Board.
The MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.
While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital arenas. Greg was formerly the Chief Executive Officer at Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Greg grew the IAB’s revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.
With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Greg has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network and advised two dozen other venture-backed businesses.
In addition to being a Member of the National Speakers Association, Greg is an Author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.
Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.
Greg earned his B.A. degree in Economics from University of Washington in 1983.
Oct 5, 2010 - Current (about 6 years)
|Jun 2, 2016||AdExchanger - Should We Be Evaluating Companies Based on Mobile Revenue?|
|Mar 24, 2016||Forrester Blogs - Beyond ROI: Showcasing The True Impact Of Mobile Marketing|
|Dec 16, 2015||PRNewswire Asia - Mindshare Ends Year on Top Across All Major Awards|
|Dec 15, 2015||PRNewswire All - Mindshare Ends Year on Top Across All Major Awards|
|Dec 15, 2015||PRNewswire UK All - Mindshare Ends Year on Top Across All Major Awards|
|Nov 23, 2015||MediaPost.com - MMA Adds Members To Board Of Directors|
|Nov 13, 2015||AdExchanger - The Industry Starts To Rally Around Location Data Accuracy, But It’s A Long Road Ahead|
|Oct 28, 2015||PRWeb Sitemap - New Mobile Path to Purchase Research Reveals Consumer Purchase Decisions are Influenced by Real-Time Location|
Past Event Appearances (2)
Mobile Marketing Association SM2 Innovation Summit on Sep 26, 2016