Evan Aaronson

hundreds of brand clients (Fox, Universal, Pluto TV and more) and became one of the first to launch influencer campaigns on platforms like Snapchat, Vine and Tiktok (who later became a client themselves.) Through this process, he worked with over 700 influencers and provided the first ever brand deals to many social megastars when they were just starting out (Liza Koshy, Jake Paul, Lele Pons, Cole LeBrant, Lankybox and Nicole Laeno to name a few). His network of 700 million+ users ranged in targeted demographics from sports to beauty to family to technology. He even managed some of the influencers and handled their TV, music, merchandising and licensing deals. After a successful 7 year run, Boomopolis was acquired by a larger ad agency in 2021.

Prior to Boomopolis, Aaronson was one of the early pioneers in online video content, reality TV and music documentaries- earning one of the first platinum records for a DVD as a video producer (Warner Bros – Maybe Memories– The Used). After attending UC Berkeley and graduating from NYU’s Tisch School of the Arts, he began his career at a TV studio painting the names of sitcom stars on the parking lot curbstones. This led to various assistant type positions for directors like Quentin Tarantino and Peter Bogdanovich and for shows like Married with Children, Who’s the Boss and Blossom. He soon started writing screenplays, making corporate videos, editing actor reels for up and coming stars like Jane Lynch and producing/directing reality TV (The Bachelor, Monster Garage, Wedding Story).

For his directing debut, Aaronson’s independent feature, Nothing was one of the first mockumentaries to be distributed nationally and became one of the first long form vlogs (before the term existed). Not only did it earn him positive reviews from Roger Ebert and AOL, but it quickly became an underground favorite. In an effort to marry independent films with brands, he used his next 35mm feature, Baggage (starring Mariette Hartley and Vincent Schiavelli) to create Chicken Soup for the Soul home video.

As video was coming online, he made a viral video for a site called iFilm and was then hired to write, direct and star in a web series for one of the early dot coms (years before YouTube was created.) This inspired him to launch various digital properties of his own over the next 20 years. WebShowCentral (video directory), MealsWithMentors (mentor matching), CreativeOutpost (precursor to Etsy), FixUp (video calling for home repair - interim CEO), and Vidibility (a social media content studio). One of them, a wellness startup called Go Massage, was even acquired in 2011. Once called “The Starbucks of Massage” by Massage Magazine, it catered to numerous Fortune 500 clients like Microsoft, Disney, Facebook and Hilton Hotel. Through the site, he developed many breakthroughs like pay per lead and first come/first served appointment setting.

Aaronson continues to consult with content creators and startups on a regular basis. Most recently, he was hired to develop MatchRight Advisors - a matchmaking service for wantrepreneurs and businesses. His projects have been written up in Variety, Los Angeles Business Journal, Business Rockstars, the Chicago Tribune, Tastytrade, San Francisco Weekly, TV.com, Virgin.com, SoCal Tech and other publications. (He was also one of the first white rappers, pre Vanilla Ice. His song was on a record w/ Christina Aguilera.)

Aaronson has done public speaking and teaching engagements at UCLA Extension, Digital Entertainment World, Digimarcon, Digital LA, Tavis Smiley Presents, Startup California, Silicon Beach Fest (moderating a panel with Rachel Hollis), Loyola Marymount, VSDA and other venues. Course topics include: Online Video, Producing, Directing, Screenwriting and Marketing.