Gender Male
Website protagonist.io/ LinkedIn View on LinkedIn
Doug is Founder & CEO of Protagonist which is a high growth Narrative Analytics company. Protagonist mines beliefs in order to energize brands, win narrative battles, and understand target audiences.
Protagonist uses natural language processing, machine learning, and deep human expertise to identify, measure, and shape narratives. The
Protagonist platform was built on 10 years of narrative science that was initially developed to improve the American brand around the world for the US Government. Today, it's used by dozens of the world's leading CMOs, business leaders, and foundations.
Doug has lectured on a number of topics at the Wharton School, Stanford University, and National Defense University; his articles on future technology trends have appeared in the Financial Times, Wired, and Business 2.0. He was previously a partner at Monitor, founder of Monitor 360 and co-head of the consulting practice at Global Business Network (GBN). Before that, he was a Vice President at Snapfish, a senior consultant at Decision Strategies, Inc., and a senior research fellow at the Wharton School.
Doug received his BA from the University of Pennsylvania and his MBA from the Wharton School. He is on the board of the Kitchen SF, a member of Young Presidents’ Organization, and has a daily Ashtanga / Vinyasa Flow and meditation practice.
