Company Performance Metrics
Rita Parhad: EVP, Non-Profit and Government Business- Bryan Pelley: COO
Protagonist is the leading Narrative Analytics company, applying Machine Learning and Natural Language processing to big data to understand human mindsets at scale. The company provides solutions to corporate, foundation / nonprofit and the US Federal Government clients. Through its unique combination of Narrative experts and a proprietary
technology platform, the company helps marketers, communicators, program managers and strategy leaders position brands to compete, drive change with the most important social issues, and understand the changing narratives of audiences around the world. Protagonist clients include Microsoft, Bank of America, MetLife, Warner Brothers, LinkedIn, the US Government, most of the top foundations in the US and many others.
