Primary Job Title Founder & CEO Primary Organization 
Inception XR
Location Israel, Asia Regions Europe, Middle East, and Africa (EMEA), Middle East, Middle East and North Africa (MENA) Gender Male
LinkedIn View on LinkedIn
The founder and former CEO of myThings, Benny Arbel develops the company's business strategy and works closely with key clients and strategic partners. After establishing myThings in 2005, he led the company, overseeing its growth into an award-winning industry leader with a reputation for excellence and offices around the world. Prior to
this, he served as Associate Vice President for multi-billion dollar NASDAQ-100 company Comverse, where he established and ran the Content Management Unit for its entertainment and new media solutions. A seasoned executive with a wealth of business experience, he has previously set up and led several fast-growing international companies and founded EverAd, serving as its COO, also holding the position of VP of Business Development at Netline. Benny began his career as a senior IP and commercial solicitor in Israel.
