myThings is sponsoring Casual Connect Tel Aviv 2016 on Nov 1, 2016  


1 Acquisition
Total Equity Funding
$34M in 4 Rounds from 8 Investors
London, England
myThings provides conversion-driven personalized display advertising solutions for online retailers in Europe.
Advertising, Accounting, Retail

Company Details


Founded in 2005, myThings is the global leader in conversion-driven personalized display advertising solutions, growing sales at scale for the top online retailers retailers in Europe. Its service propels acquisition through retargeting, pre-targeting and look-alike targeting, generating over 150% uplift compared to the targeting industry standard.

myThings personalises over a billion banner impressions a month and operates in 14 markets including the UK, France, Germany, Spain, Italy, Benelux, Nordics, Russia, US, India and Japan. Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhoneWarehouse and Microsoft Store.

A recognised leader in the field of RTB technology, myThings handles more than half a billion RTB requests every day, providing highly accurate bid predictions for every user and segment according to hundreds of data points including predicted revenue for advertiser. Its extensive network of RTB providers spans leading RTB exchanges such as Google DoubleClick, Appnexus, Rubicon and AdMeld.

Among its clients are top tier European online retailers such as Littlewoods, Zalando, PriceMinister, Orange, CarPhone Warehouse and Microsoft Store.

myThings was declared the winner of the 2011 E-consultancy Innovation in Affiliate Marketing Award and was ranked by Media Momentum as #5 of the top 50 fastest growing digital media companies in Europe.

Funding Rounds (5) - $37M

DateAmount / RoundValuationLead InvestorInvestors
Mar, 2012$15M / Series D7
Feb, 2012$3M / Debt Financing1
Nov, 2010$6M / Series C5
Oct, 2008$5M / Series B4
Apr, 2006$8M / Series A2

Acquisitions (1)

Jan 1, 2009Unknown

Current Team (3)


Board Members and Advisors (2)


Products (2)

  • As the #2 retargeting provider in Europe, myThings increases website conversions by utilizing site-side and off-site data to personalize
  • myThings enables advertisers to win new traffic by matching 3rd party search data with 1st and 2nd party site-side data to personalize

Competitors (2)

  • Avazu is a service provider of online advertising and digital marketing.
  • Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

Offices/Locations (2)

  • UK Office

    Walkden House

    10 Melton St.

    London, England NW1 2EB

    United Kingdom

  • Headquarters

    Raoul Wallenberg 24

    Tel Aviv,


Upcoming Event Appearances (1)

Casual Connect Tel Aviv 2016

November 01, 2016 - November 03, 2016

Heichal HaTarbut , Habima Square, Tel Aviv-yafo, Tel Aviv, Israel

Casual Connect Tel Aviv is about matching the creativity of the games industry with new media innovation and investment.

Past Event Appearances (4)

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