Primary Job Title Executive Producer, TODAY.com Primary Organization NBCUniversal
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
Website www.today.com LinkedIn View on LinkedIn X (Twitter) View on X
Ashley Parrish is an award winning digital strategist, consultant, and educator. She is the Executive Producer of TODAY.com, the digital platform for the Emmy Award winning TODAY Show.
A rare veteran of both the magazine and digital worlds, Mrs. Parrish has a proven track record working across various media formats to increase audience, revenue,
and digital offerings to record numbers. Her work has been instrumental in expanding the digital footprint of iconic lifestyle brands across web, mobile, social, and email platforms.
As the Chief Digital Officer of DuJour Media, Mrs. Parrish optimized the brand’s digital offerings with a focus on increasing engagement and digital revenue. Prior to that, Mrs. Parrish was the Editor-in-Chief of DailyCandy where she led the editorial voice, vision, and strategy for social, web, email, mobile, and video platforms winning several awards along the way. Earlier in her career, Mrs. Parrish was the Content Director for the Women and Teen Networks at Hearst Digital Media where she directed and managed the digital operations of Harper's Bazaar, Marie Claire, Cosmopolitan, Redbook, and Seventeen magazines. During her tenure at Hearst Digital Media, the Women and Teen Networks enjoyed record traffic highs and received multiple awards and accolades for their website content and style.
In her spare time, Mrs. Parrish sits on the board of several companies and non-profits as a content and digital advisor. She is also an adjunct professor at her alma mater, New York University, where she enjoys teaching a variety of classes including Content Creation for the New Digital Attention Span, How to Write and Edit for the Web, and a Blogging Workshop.
