and entrepreneurs; and helping to build and maintain bridges between business and academia. Supporting academia and technical education is a primary goal of the WCA. Located in the San Francisco Bay Area, the WCA is near several world-class universities, colleges, and think tanks. Despite the meteoric rise in mobile technology, research has shown that only 5% of incoming college freshmen identify wireless as a career goal. To help ensure a strong talent pool in the coming decade the WCA invites college students to attend their events at no charge in the hopes that exposure to the wireless industry will encourage the them to shift their major and course focus towards wireless.