Company Performance Metrics
Ethan Lance: Founder - Product first EngineerPast Role: Dwell, Head of Product
Dave Snider: Partner
Whiskey Media develops topical websites that are equal parts editorial and community. To date, they have built sites about video games, comic books, anime and politics.The company builds sites that are "Whiskey Powered", which refers to the proprietary publishing layer they have built on top of the python-based Django framework. Their
sites borrow heavily from features in Facebook and Wikipedia to create their community-driven content data. In April 2010, Whiskey added a new feature to their platform called "Quests" the turns content creation into a social game with rewards.
Whiskey Media was founded in part by CNet Networks Co-founder Shelby Bonnie. The rest of the team is made up of CNET veterans, including Jeff Gerstmann formerly of Gamespot.
Whiskey Media closed its initial site, Political Base in August, 2009 due to lack of advertising interest in the political segment. It may revive the site at a later date.
