Company Performance Metrics
- Steve Howell: CEO Founder
Whatrr, Inc. is a climate-technology and consumer packaged goods (CPG) company solving the global plastic crisis. Whatrr's proprietary bottles biodegrade in a landfill, converting into biogas and stable soil like food or yard waste rather than persisting for centuries. They fully convert in about 7 years, versus well over a century for
conventional PET, with no loss of on-shelf performance. The technology is validated by third-party labs using industry-standard ASTM protocols (D5511). Whatrr's first product, single-use spring water in biodegradable bottles, is in market through retail (7-Eleven), direct store delivery, Faire, and Shopify. Founded and led by CEO Steve Howell, Whatrr is an early-stage company currently fundraising and showing strong growth