business information. While the leading search engines have to provide their users with answers to anything that might cross your mind, they don't. Their singular focus is to identify and curate Local business information so their users have unlimited, free access to accurate search results to their queries. Additionally, they are going through the process of "Verifying" Local business data, and not just the standard NAP information (Name, Address and Phone)... they are verifying NAP plus services offered, insurances, reviews, licenses and more. So when using their site be sure to keep an eye out for their "Verified" business listings, those are the ones they have directly contacted and verified.