Its generative AI agents understand text, audio, and images to guide conversations, recommend products, answer questions, and hand off to human agents when needed. The platform centralizes multi-agent workflows, supports marketing campaigns such as click to WhatsApp, and automates flows like cart recovery and re-engagement messaging. Suri integrates with major ecommerce platforms, CRMs, and management systems to synchronize inventory, automate lead creation, and consolidate customer data. It serves retailers and service businesses that want to operate conversational commerce and automate large volumes of interactions.