action through effective data utilization. Sirota is known not only for its expertise, but also for its independence, objectivity, and ability to handle complex assignments. In over forty years of work, Sirota has compiled a robust normative database, leading tools and technology, and a profound understanding of how to develop and execute successful survey research programs. By providing innovative, forward-thinking recommendations geared toward leveraging talent, while aligning these efforts with business strategy, Sirota helps build a partnership-driven culture, and effective leadership and management practices that will drive performance.