sets, machine learning and analytic engines to provide decision support that span the entire product lifecycle. Signals Playbook™ is a cloud-based data platform that transforms diverse, unstructured and unconnected big data into smart data lakes, then extracts actionable insights that optimize product portfolio health, accelerate new product success and propel breakthrough innovation. Leading companies, including Procter & Gamble, Nestle, Johnson & Johnson, Bayer and 3M, have partnered with Signals Analytics to drive superior business outcomes. Backed by Sequoia Capital, Qumra Capital, Pitango Growth and TPY Capital, Signals Analytics has been dubbed “The App Store for Innovation" by Forbes, was awarded Cool Vendor of 2016 by Gartner and has been honored the past two years as a Deloitte Fast 50 Technology Company.