video services like Netflix, Hulu, or Boxee are the types of targets the company is interested in talking with. RedHawk would provide a way for these service to display links to restaurants via the screen that loads before you start the movie. For example, under the movie’s description, would be a simple option that read something like “Order Food.” Clicking the link would take you to a list of participating restaurants with online ordering systems. The way this interface would look and operate is up to the streaming video provider, as this would be a white label product only.

However, RedHawk’s goal is not to function as an ad platform. That means local restaurants are not buying the links, or paying for a higher position. Instead RedHawk pulls from menu providers’ lists, and filters those by zip code in order to suggest the available restaurants to end users, along with delivery times and delivery areas. The customer would then be walked through a simplified online ordering system. RedHawk isn’t the final product name for the service, which has been in development since April.