+5 years of R&D behind them, Realytics now provides its clients with the ability to gain ever-increasing value from TV, thanks to a few major innovations:

Ad Performance: Realytics allows advertisers to measure, in real-time, the impact of TV campaigns on digital (website, mobile app ...) thanks to a proprietary spot detection technology from the first second of broadcast.

Ad Perf 360: In early 2019, Realytics announced the release of Ad Perf 360, a new solution measuring the performance of delinear TV advertising campaigns, allowing, for the first time, to reconcile linear and delinear data performances.

Ad Sync: With this solution, advertisers can boost the digital performance of their campaigns by synchronizing their Adwords campaigns with their TV ads in real time.

Digital Follow-up: Thanks to a very advanced scoring technology, Realytics is able to identify visitors who have been exposed to a TV campaign and to re-expose this captive audience during their web browsing.

Brand Effect: Realytics allows advertisers to know the effect of their TV campaign, analyzing its effect on the search, also discovering the audience they've reach in TV.

Predict Impact: Thanks to the power of Realytics algorithms, it is possible to estimate the effectiveness of a media plan and to predict its performance.

Ad Plan: As the first artificial intelligence that introduces TV media buying based on a guaranteed cost per TV visit, Ad Plan delivers advertisers the optimal media plan according to their budget, their media constraints and their performance objectives in visits.