Company Performance Metrics
- Heidi Luerra: FounderPast Role: RAW, CEO and Founder
RAW curates multi-genre showcases and an online platform that highlight emerging creatives across visual art, photography, fashion, film, music, performance, and beauty. The organization produces ticketed events featuring runway shows, live music, short film screenings, and pop-up galleries. Artists build profiles on rawartists.org to present work,
list appearances, and connect with audiences and peers. Services include artist submission and curation, event production, promotional toolkits, and opportunities for sales and visibility through in-person showcases and digital features. The platform also supports audience discovery with event calendars, artist directories, and ticket purchasing, while collaborations with venues and creative vendors broaden programming and participation.