Heidi Luerra - Founder @ RAW - Crunchbase Person Profile

Overview

Number of Current Board & Advisor Roles

Number of Founded Organizations

Primary Job Title Founder
Primary Organization
RAW

Location Los Angeles, California, United States
Regions Greater Los Angeles Area, West Coast, Western US
Gender Female

Website www.heidiluerra.com
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Heidi Luerra is based out of Los Angeles, California, and is the Founder of RAW. Heidi previously worked at Hatch Planning and Strategy as a Small Business Strategist. Heidi Luerra attended FIDM.

Jobs

Number of Current Jobs

Number of Past Jobs

Heidi Luerra

has

current jobs including

Vice President of Community and Partnerships

Cherub

Angel Squad Member

Hustle Fund

, and

Co-Owner

RAC Sports

. Additionally,

Heidi Luerra

has had

past jobs including

CEO and Founder

RAW

Cherub Vice President of Community and PartnershipsSep 2025
Hustle Fund Angel Squad MemberJan 2023
RAC Sports Co-OwnerApr 2020
RAW FounderFeb 2009

Organization Name	Title At Company	Start Date	End Date
RAW	CEO and Founder	Mar 2009	Feb 2025
Found Agency	Founder and Sr. Creative Project Manager	Apr 2015	Mar 2020
Project Ethos	Founder	May 2005	Apr 2008

Board and Advisor Roles

Number of Current Board & Advisor Roles

Heidi Luerra

holds

board and advisor roles as

Advisor

RAC Sports

and

Startup & Small Business Advisor + Angel Investor

HALuerra

RAC Sports AdvisorApr 2020
HALuerra Startup & Small Business Advisor + Angel InvestorApr 2008

Related Hubs

Hub Name	CB Rank (Hub)
Greater Los Angeles Area Performing Arts Companies	61,617
Music Companies With Less Than $500M in Revenue (Top 10K)	7,528
Western US Performing Arts Companies	45,671
California Music Companies	19,736
Film Production Companies With More Than 50 Employees	28,076
Film Production Companies With More Than $1M in Revenue	11,586
Western US Photography Female Founded Companies	92,223
Art Female Founded Companies	66,094
United States Performing Arts Female Founded Companies	75,689
Photography Companies With Less Than $10M in Revenue (Top 10K)	14,222

Education

Heidi Luerra

studied at

FIDM

FIDM Merchandise Product Development

Recent News and Activity

There is no recent news or activity for this profile.