Overview

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Status
Rackup has been closed
Total Equity Funding
$3.5M in 2 Rounds from 1 Investor
Headquarters:
Los Altos, CA
Description:
Rackup develops a fast auctions platform in which consumers compete for gift cards and an extra free cash bonus of up to 100%. 
Founders:
Categories:
E-Commerce, Gift Card, Auctions, Mobile
Website:
http://www.rackup.com
Social:

Company Details

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Rackup leverages behavioral economics to disrupt the $100B gift-card market and, more generally, the prepaid market.

Fun, fast and thrilling, Rackup.com features a revolutionary gift card auction where winners always get more than they pay for.

Rackup promotes customer engagement, drives traffic to retailers and increases revenue.

Rackup’s team is lead by Marc Rochman and is supported by a Board that includes Prof. Paul Milgrom, one of the most prominent experts in auction theory, and Prof. Dan Ariely Author of “Predictably Irrational”.

Rackup places prepaid back at the center of marketing strategies and will change forever the way people buy.

Funding Rounds (2) - $3.5M

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DateAmount / RoundValuationLead InvestorInvestors
Sep, 2009$2.5M / Angel1
Jan, 2008$1M / Seed0

Investors (1)

InvestorRound(s)Partner(s)
Angel-

Offices/Locations (1)

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  • Headquarters

    4300 El Camino Real

    Suite 101

    Los Altos, CA 94022

    USA

Past Team (2)

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Past Event Appearances (1)

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