Company Performance Metrics
Alan Graham: CTO
Jade Dee Edinburgh: Head of partners
Presence Orb bridges the gap between online and offline visitor behaviour insight. By understanding how visitors interact with your spaces, providing guest Wi-Fi to gain insight into demographic-based behaviour, and creating hyper-targeted, real-time, location-based marketing opportunities, our clients are able to:
- Improve visitor experience and
increase brand loyalty - Optimise operations for better product-market fit - Accurately evaluate campaigns and measure success - Predict customer behaviour with up to 94% accuracy
A robust venue analytics platform, Presence Orb allows clients in industries such as retail, hospitality, leisure, property management and transport networks to track how customers and staff use their commercial space. This data is analysed to provide actionable business intelligence and real-time, location-based marketing communications opportunities.
We track customers using in-venue wifi networks and customer mobile phones. Passive tracking means customers do not need to engage with any websites or apps in order to be tracked, ensuring maximised data accuracy. If current wifi networks are compatible, there is no additional hardware required; no messy installations or capital expenditure.
Presence Orb brings business intelligence to all departments and teams within your organisation; from operations to to strategy planning, marketing and beyond! Capture metrics KPI metrics, gain deep insight into how different types of visitors interact with your venues and communicate in real-time to improve customer experience, evaluate initiatives and boost brand loyalty.
In addition to the data captured, import third party data such as sales figures and staffing levels, or open source data such as weather and transport to further enrich insight. Use predictive analytics to forecast customer behaviour with up to 94% accuracy.
