A true business visionary, Nick has established some of the most successful fast-growth digital companies of the last two decades. In recognition of his contribution to the digital industry, he was recently shortlisted as one of the top 20 most influential and inspirational Britons in the BIMA Digital Hall of Fame.
Nick founded Somo in 2009 with Carl Uminski to help companies make sense of the huge opportunities and the disruptive potential of mobile technology. In his role as CEO, Nick defines the overall strategy, has recruited the team, and shaped the culture of Somo, establishing corporate-scale governance in this rapid-growth business.
Nick was formerly CEO and owner of The IMW Group, comprising search marketing agency, The Search Works, and digital tech business, The Technology Works. He launched operations across Asia, with offices in Tokyo and Seoul, and established The Search Works as Europe’s largest search agency, before the group was acquired by TradeDoubler AB in 2007 for $112 million.
Before that, Nick was founder, CEO and President of Overture Europe. Here he launched the paid search industry in Europe, building Overture from a start up to an established billion dollar business across 16 countries, in just 30 months. Acquiring AltaVista FAST Technology Search along the way, Overture secured exclusive, multi-year distribution deals with every premium portal and ISP in Europe. The company was sold for $1.63 billion to Yahoo! in 2003 and became Yahoo! Search Marketing.
In his early career, Nick created the electronic points system for Air Miles, transforming a struggling paper voucher business into a $62 million per annum profitable business in four years. Nick developed and implemented Air Miles loyalty schemes across NatWest, BT and Vodafone (building their first customer database). He also introduced the world’s first national Smart Card programme for Shell, and the ‘Reward’ loyalty scheme for Sainsbury’s.
Nick’s career began as a fast-track graduate at British Airways, where he led a number of global initiatives. Appointed as BA’s youngest senior manager at the age of 29, he was sponsored by the airline to complete an MBA at the University of Bath in 1992.
CEO & Founder
Board & Advisor Roles (3)Update
|Feb 13, 2016||iAM Wire - [Video] How to Scale Your Startup by Nick Hynes|
|Feb 13, 2015||Venture Beat - Europe's mentor gap: Hey, tech founders, it���s time to give back|
|May 12, 2014||Tech City News - Driftrock bags $1m to deliver ad content to the right customers at the right time - Tech City News|
|May 12, 2014||FinSMEs - Driftrock Closes $1M in Seed Funding|
|Apr 2, 2014||TechCrunch - Somo Sets Out On A 37Signals Path, Secures $5.5M from MMC Ventures|
|Apr 2, 2014||Venture Beat - London's mobile marketing shop Somo scrapes in $5.5M|
|Apr 2, 2014||FinSMEs - Somo Receives $5.5M Follow-on Funding|
|Jul 16, 2013||Venture Beat - Funding Daily: Twerk|