exhibitors and sponsors to collect information; supports real-time event management, allowing meeting planners to closely monitor activities, and instantly send messages to staff and meeting participants; and provides reporting and ROI analysis to compare results against objectives to determine whether the meeting was worth the investment. It also offers event sponsorship services, as well as pre-event planning, on-site execution, and post-event follow up services. The company's solutions enable corporate event owners and organizers to achieve their event objectives, including business development, education, motivation, market research, customer loyalty, team building, brand promotion, and lead generation. It offers solutions for various business meetings, such as user and customer conferences, sales meetings, partner and channel events, training and education meetings, executive summits and conferences, and association meetings. The company was founded in 2002 and is based in Boston, Massachusetts.