campaign; determines how effectively stores convert browsers into buyers thereby identifying underperforming staff and quantify how new training and management investments impact actual customer behavior; and offering a complete picture of the customer conversion funnel to allow retailers to predict the health of each store in order to diagnose operational bottlenecks before they impact the bottom line.

Nomi was launched by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek in September 2012 and is based in New York United States.