beauty platform with over 1 million products and utilize collaborative filtering to identify products that would work, based on experiences of other users with a similar skin type. This curated social community around skincare helps unlock the power of beauty.

Both these initiatives help people understand their skin using science, and connect them to the right products. And that is not all. We are currently working round-the-clock to introduce other amazing products to the fast growing skincare industry.

myskin.com SOCIAL BEAUTY PLATFORM

mySkin.com is a social beauty platform powered by the patent pending 'Just Like Me' (JLM) algorithm. The algorithm processes information that users provide on their genetics, diet, lifestyle, location and personal preferences to develop a skin profile. The user's experience with their existing products is then mapped across the products component ingredients. Experiences of people with similar skin profiles are factored in to provide personalized recommendations on what products may help users achieve various goals like acne treatment, wrinkle reduction, anti aging, sun protection, cellulite, etc.

MOBILE SOLUTIONS

mySkin's iPhone app is a top skincare mobile app. Its Windows mobile app 'SkinScan' helps detect early signs of melanoma.

FOUNDERS

The company was founded by Dr. Bandic, a plastic surgeon and board member of the International Dermoscopy Society; Dr. Koruga, a biophysicist; Sava Marinkovich, who was with GE Healthcare International leading Technology Marketing for digital services in hospitals across EMEA; and Rahul Mehendale, an innovation strategist and serial entrepreneur. The website was launched in June 2009.