"planning a wedding"—known as micro-life events. moojo.id structures these conversational insights into privacy-preserving, portable consumer identities (DIDs), enabling precise cross-retailer personalization and delivering hyper-targeted marketing experiences.

Founded in 2022 by former Google and Waze executives Raphael Cohen, Natalia Marmasse, and Itay Maman, moojo.id addresses the growing dominance of centralized AI platforms by empowering consumers to control their own data, creating a decentralized ecosystem beneficial to brands, retailers, and consumers alike. The company's solution drives significant performance improvements, including 7× higher user engagement and a 3× increase in return on ad spend (ROAS) compared to traditional digital advertising.

moojo.id is backed by prominent investors, including Aleph, Fabric Ventures, Delphi Ventures, Mensch Capital Partners, and Zero Knowledge, raising $8 million in seed funding. The advisory board includes seasoned executives from Lyft, Reddit, Coinbase, and Nike, further strengthening its market position. Active retailer partners and brands include major players such as Dix30, Royalmount, Adidas, L’Oréal, Puma, and Uniqlo, showcasing rapid adoption and strong market validation.