Overview

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Status
Acquired by on February 27, 2012
Total Equity Funding
$600k in 1 Round from 5 Investors
Headquarters:
New York, NY
Description:
LiftDNA is a yield optimization and data management platform for publishers.
Founders:
, ,
Categories:
Advertising
Website:
http://www.liftdna.com
Social:

Company Details

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LiftDNA is the only yield optimization platform that is a first party to the publisher's ad server, and is the industry's most advanced yield optimization platform for publishers. We believe that maximizing demand competition for every impression is the key to maximizing revenue yield for publishers. We also believe that the publisher's ad server is where the data and value should remain. With direct ad server integration, LiftDNA derives unparalleled insight for data-driven optimization, audience segmentation and performance-driven campaign management.

Funding Rounds (2) - $1M

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DateAmount / RoundValuationLead InvestorInvestors
Feb, 2011$400k / Debt Financing1
Feb, 2011$600k / Angel5

Current Team (2)

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Board Members and Advisors (1)

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Offices/Locations (2)

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  • Pennsylvania Office

    500 North Gulph Road

    Suite 320

    King Of Prussia, PA 19406

    USA

  • New York Office

    349 5th Ave

    Suite 631

    New York, NY 10016

    USA

Past Team (4)

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Images (1)

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