Company Performance Metrics
- Tobin Thomas: Co-Founder and CEO
Rohit Maheswaran: Co-Founder and Chief Product OfficerPast Role: Ebizu, Co-Founder & Chief Product Officer
Lifesight is an AI-powered marketing measurement and decision intelligence platform that helps brands understand the true impact of their marketing investments. By combining Marketing Mix Modeling (MMM), Incrementality Testing, and Causal Attribution, Lifesight enables marketers to measure incremental ROI, optimize budget allocation, forecast
business outcomes, and make more confident growth decisions.
The unified marketing measurement platform transforms fragmented marketing data into actionable insights, helping teams move beyond traditional attribution models toward causal, decision-grade measurement. Lifesight's agentic workflow further accelerates decision-making by turning complex measurement outputs into clear recommendations and strategic actions through on-platform agents and MCP connectors.
Lifesight serves enterprise and high-growth brands across retail, ecommerce, travel, gaming, entertainment, B2B SaaS, and agency environments, helping marketing and finance teams align on a single source of truth for performance measurement and growth planning.