Primary Job Title Co-Founder and CEO Primary Organization Lifesight
Location Kuala Lumpur, Kuala Lumpur, Malaysia Regions Asia-Pacific (APAC), Association of Southeast Asian Nations (ASEAN), Southeast Asia Gender Male
Website www.lifesight.io LinkedIn View on LinkedIn X (Twitter) View on X
Tobin Thomas is the Co-Founder and CEO of Lifesight, a unified marketing measurement and decision-intelligence platform. With over two decades of experience spanning data analytics, technology, and marketing SaaS, Tobin has spent the last eight years scaling Lifesight from inception into a globally recognized platform. Under his leadership, the
company has grown into a fully bootstrapped, operationally profitable enterprise that manages over $5 billion in media spend for more than 500 global brands.
An expert in privacy-first data architecture, Tobin is a pioneer in combining causal marketing mix modeling (MMM), geo-based incrementality testing, and attribution into a single source of truth for enterprise growth. He holds an MBA in Management and is frequently featured in industry publications for his work advancing agentic solutions and media optimization transparency.
