virtual call center capabilities, this powerful web-based CRM application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment on marketing campaigns.

LeadMaster Solution Overview

LeadMaster provides web-based lead and campaign management as well as powerful tools for data mining, sales forecasting and ROI measurement.

Users can pass sales leads and other key marketing information via the web in real time to all members of the sales and marketing team, including predefined channel partners, sales representatives and field sales management. Working with LeadMaster through our SaaS (Software as a Service) model, you can have your sales and marketing team up and running with a web-based solution tomorrow.

LeadMaster Capabilities

Lead Management - Lead Capture - Lead Qualification - Lead Scoring - Lead Distribution - Lead Tracking - Lead Nurturing - Lead Aging

Distribute, track and reassign leads in real time via the web

Manage multiple marketing campaigns

Develop custom fields and forms

Import leads from web forms and web inquiries directly into your own LeadMaster database

Tailor access privileges to each individual user or user group

Download customized mailing lists

Communication

Establish a 'Private label' website for your online marketing database

Use the Event Tracker to publicize upcoming events

Set e-mail notification for leads that are reassigned or require action

Share key campaign updates on the secure online Information Center

Host online event registration in cooperation with the LeadMaster Service Bureau

Store comments and additional information within the specific lead record

Gather and analyze feedback on leads from field reps

Import telemarketing scripts into searchable fields

Data mining

Perform market research analysis on key customers and prospects

Analyze ROI from marketing campaigns

Build and maintain a complex data mart

Download highly targeted mailing lists

Produce powerful call back, lead aging and forecast reports

LeadMaster Benefits

Designed specifically with the needs of sales and marketing professionals in mind, LeadMaster delivers powerful benefits to everyone on the company team, from field reps to marketing managers to business partners.

Web-based lead management

Close the loop between sales and marketing functions

Simplify lead distribution with automatic reassignment and rules-based lead management

Expand and nurture the sales pipeline

Enhanced communication

Improve communication between sales and marketing teams

Refine marketing and sales decision support

Strengthen relationships with key business partners

Increase customer satisfaction and loyalty

Data mining

Uncover unseen opportunities

Increase accountability throughout the sales process

Generate meaningful feedback on the effectiveness of marketing activities

Empower managers with advanced data mining and reporting capabilities

Target decision-makers for seminars and direct mail

Measure and maximize ROI

LeadMaster Advantages

Powerful simplicity

Easy to use, intuitive browser-based interface

No IT involvement necessary

Rapid deployment

Data is safe and secure

Amazing flexibility

Responsive to your campaign needs, including custom forms and fields

Scalability allows you to add new users quickly and easily

Personalized access privileges deliver the right data to the right people

Designed for easy import of telemarketing scripts and leads captured online

Works in concert with other popular applications

SaaS affordability

No software or hardware investment

No long-term contracts

Requires no costly IT expenditures or consultants

Per-user fee structure means you pay only for what you need

Easy to use application requires only one hour of training for most people