Company Performance Metrics
- Russell King: Founder & CEO
LeadMaster is a low cost, cloud-based lead management, lead tracking and sales CRM solution. The company's hosted online application helps to close the loop between marketing and sales by tracking leads in real time throughout the sales cycle, from demand generation to lead closure. Combining sales force automation, marketing automation and
virtual call center capabilities, this powerful web-based CRM application helps companies pinpoint where leads are quickly converting into revenue in order to increase close ratios and maximize return on investment on marketing campaigns.
LeadMaster Solution Overview
LeadMaster provides web-based lead and campaign management as well as powerful tools for data mining, sales forecasting and ROI measurement.
Users can pass sales leads and other key marketing information via the web in real time to all members of the sales and marketing team, including predefined channel partners, sales representatives and field sales management. Working with LeadMaster through our SaaS (Software as a Service) model, you can have your sales and marketing team up and running with a web-based solution tomorrow.
LeadMaster Capabilities
Lead Management - Lead Capture - Lead Qualification - Lead Scoring - Lead Distribution - Lead Tracking - Lead Nurturing - Lead Aging
Distribute, track and reassign leads in real time via the web
Manage multiple marketing campaigns
Develop custom fields and forms
Import leads from web forms and web inquiries directly into your own LeadMaster database
Tailor access privileges to each individual user or user group
Download customized mailing lists
Communication
Establish a 'Private label' website for your online marketing database
Use the Event Tracker to publicize upcoming events
Set e-mail notification for leads that are reassigned or require action
Share key campaign updates on the secure online Information Center
Host online event registration in cooperation with the LeadMaster Service Bureau
Store comments and additional information within the specific lead record
Gather and analyze feedback on leads from field reps
Import telemarketing scripts into searchable fields
Data mining
Perform market research analysis on key customers and prospects
Analyze ROI from marketing campaigns
Build and maintain a complex data mart
Download highly targeted mailing lists
Produce powerful call back, lead aging and forecast reports
LeadMaster Benefits
Designed specifically with the needs of sales and marketing professionals in mind, LeadMaster delivers powerful benefits to everyone on the company team, from field reps to marketing managers to business partners.
Web-based lead management
Close the loop between sales and marketing functions
Simplify lead distribution with automatic reassignment and rules-based lead management
Expand and nurture the sales pipeline
Enhanced communication
Improve communication between sales and marketing teams
Refine marketing and sales decision support
Strengthen relationships with key business partners
Increase customer satisfaction and loyalty
Data mining
Uncover unseen opportunities
Increase accountability throughout the sales process
Generate meaningful feedback on the effectiveness of marketing activities
Empower managers with advanced data mining and reporting capabilities
Target decision-makers for seminars and direct mail
Measure and maximize ROI
LeadMaster Advantages
Powerful simplicity
Easy to use, intuitive browser-based interface
No IT involvement necessary
Rapid deployment
Data is safe and secure
Amazing flexibility
Responsive to your campaign needs, including custom forms and fields
Scalability allows you to add new users quickly and easily
Personalized access privileges deliver the right data to the right people
Designed for easy import of telemarketing scripts and leads captured online
Works in concert with other popular applications
SaaS affordability
No software or hardware investment
No long-term contracts
Requires no costly IT expenditures or consultants
Per-user fee structure means you pay only for what you need
Easy to use application requires only one hour of training for most people