R&D team in China, iPinYou was the first to introduce big data research methodologies into the field of advertising technology. The company provides a world class real-time bidding architecture and algorithm, along with advanced audience analysis patents (DAAT). Through strategic collaborations with third-party data providers including telecommunication carriers, iPinYou has given its platform an advantageous position in China's fast moving internet industry. The company is working with increasingly more clients from Asia, Europe, and North America, offering a one-stop marketing intelligence platform.