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Zeta Global Logo
Zeta Global Growth Score
78
CB Rank
12921
Heat Score
61
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
Founded
obfuscation
PublicPost-IPO Equity New York, New York, United States1001-5000 www.zetaglobal.com
Advertising
Advertising Platforms
Analytics
Digital Marketing
Information Services
Marketing
Marketing Automation
Overview

Zeta Global
Total Funding
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Growth Score
78
Heat Score
61

Total Funding
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Post-IPO Equity raised
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Growth Score78
-6 pts
in past quarter
Heat Score 61
-1 pts
in past quarter

Company Performance Metrics

Score
Trend
AI Content may contain mistakes and is not legal, financial or investment advice.Learn more.
Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
Learn More >
Recent Milestones
Raised Funding Round
Jan 1, 1970
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Raised Funding Round
Jan 1, 1970
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+2 more milestones
See more interactive data and historical milestones on desktop for the best experience

About Zeta Global

CB Rank
12921
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
Founded
obfuscation
PublicPost-IPO Equity New York, New York, United States1001-5000 www.zetaglobal.com
Advertising
Advertising Platforms
Analytics
Digital Marketing
Information Services
Marketing
Marketing Automation

Funding Rounds

Post-IPO Equity
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in
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Post-IPO Secondary
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Post-IPO Debt
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Key People

Details

Legal Name Zeta Interactive Corp.
Also Known As XL Marketing
Operating Status Active
Number of Exits 
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Stock Symbol  NYSE:ZETA
Company Type For Profit
Founders  David Steinberg, John Sculley
About the Company

Zeta is a Data & Analytics company that uses a People-based Marketing Cloud to help leading brands acquire, grow and retain customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta uses big data, advanced analytics and machine learning to power marketing programs for hundreds of

Fortune 1000 and Middle Market brands. Zeta was named one of the 50 most promising private companies by Forbes and one of 10 companies on the planet in two Gartner Magic Quadrant reports.

The Company's highly-rated technology platform competes with Oracle, IBM, Salesforce and Adobe. With over 1,000 employees worldwide, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 12 additional offices around the globe.

Phone Number 1-212-660-2500
Contact Email info@zetaglobal.com
Hub Tags  Exited Unicorn
Related Hubs Zeta Global Alumni Founded Companies
Predictions & Insights

Growth Insight

See this Growth Insight
Zeta Global is
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 to be growing
Top Contributing Factors
Financial Growth

Products & Services

Zeta Marketing Platform (ZMP)
A platform that unifies identity, intelligence, and activation to enable personalized consumer experiences and marketing campaign management.
Data Management Customer Data Platform (CDP)
A system to collect, unify, and manage customer data to create individualized marketing experiences throughout the customer lifecycle.

Research & Development

Zeta Global is

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Unlock More with Crunchbase Pro
  • Full access to financial & funding data on unlimited profiles
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  • Preview private company insights and predictions
Financials

Company Funding

Total Funding Amount 
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Number of Funding Rounds 10
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Funding Rounds

Total Funding Amount 
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Number of Funding Rounds 10
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Number of Investors  
Money Raised  
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Investors

Unlock company funding data, including rounds, dates, amounts, and investors.
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Partners  
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Investments

Number of Investments 2
Number of Exits 
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Number of Acquisitions 12
See investment data for this company, with details on deal size, industry, stage, and more.
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Funding Round  
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Investment Breakdown

Number of Investments 2
Number of Exits 
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Number of Acquisitions 12
See investment data for this company, with details on deal size, industry, stage, and more.
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Lead Investor  
Funding Round  
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Market Intelligence
People
View Profiles & Contacts
Headcount 1001-5000 Employee Profiles 39 Board Members and Advisors 11 Contacts 1,222

Employee Profiles

Board Members and Advisors

News

News and Press

News•Jun 13, 2026
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Access a complete feed of recent news and press, from product launches to leadership changes.
Technology
View Tech Report

Monthly Web Visits

246,433
54.19%
 in past month

IT Spend

$173.4MThis year, Zeta Global is projected to spend $173.4M on IT, according to Aberdeen.

Interest Signals

TopicSurge Score
Brand Strategy Logo
Brand Strategy
100
Regulation S-P Logo
Regulation S-P
100
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Measure Impact
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Actively Used Products

27Zeta Global uses 27 technology products and services including HTML5, Lightbox, and  Google Compute Engine, according to G2 Stack.

Active Website Tech Count

100Zeta Global is actively using 100 technologies for its website, according to BuiltWith. These include IPhone / Mobile Compatible, Viewport Meta, and  HSTS.

Total IP

1Zeta Global has 1 registered patent in the 'Computing; Calculating' category, according to IPqwery.
Sub-Organizations
Frequently Asked Questions

Where is Zeta Global's headquarters? Zeta Global is located in New York, New York, United States.Who invested in Zeta Global? Zeta Global has 20 investors including RBC and  Morgan Stanley.When was the last funding round for Zeta Global? Zeta Global closed its last funding round on
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from a Post-IPO Equity round.Who are Zeta Global's competitors? Alternatives and possible competitors to Zeta Global may include Klaviyo, Integral Ad Science, and  Pendo.How much funding has Zeta Global raised to date? Zeta Global has raised
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Who We Are
What We Do
Helpful Links
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