IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm.
The IMMI phone randomly samples 10 seconds of room audio every 30 secondsâ€¦these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI â€œBluetooth beaconâ€ when the panel member is at home, so the servers can interpret media exposure as â€œinâ€ or â€œout-of-homeâ€.
Funding Rounds (2) - $25MUpdate
|Jun 22, 2010||mediaweek.com - Arbitron acquired Integrated Media Measurement (IMMI)|
|Jan 20, 2009||PaidContent (closed) - Integrated Media Measurement (IMMI) raises 25000000 in venture round|
|Jan 25, 2008||PE HUB - IMM Raises $25 Million|
1510 Fashion Island Blvd.
San Mateo, CA 94404