Total Funding
25
Total FundingVenture - Series Unknown raised
Growth Score
pts
Heat Score
7 pts
Company Performance Metrics
Score
Trend
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Growth Score - The measure of growth based on company activity, operational metrics, and investments
Growth Trend - The change in the growth score over the given time period
Heat Score - The measure of the market interest, media activity, and Crunchbase profile activity
Heat Trend - The change in the heat score over the given time period
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548058
IMMI is a mobile-based ad tracking and research firm collecting information on cross-platform media usage by detecting audio signatures.
Acquired by 
Arbitron
About the Company
IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm.
The IMMI phone randomly samples 10 seconds of room audio every 30 seconds...these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio
broadcasts. The mobile phone also receives a signal from an IMMI "Bluetooth beacon" when the panel member is at home, so the servers can interpret media exposure as "in" or "out-of-home."
