Overview

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Status
Acquired by on June 21, 2010
Total Equity Funding
$25M in 2 Rounds from 4 Investors
Headquarters:
San Mateo, CA
Description:
IMMI is a mobile-based ad tracking and research firm collecting information on cross-platform media usage by detecting audio signatures.
Categories:
Advertising, Mobile Devices, Information Technology
Website:
http://www.immi.com

Company Details

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IMMI, a San Mateo, CA-based mobile-based ad tracking and research firm.

The IMMI phone randomly samples 10 seconds of room audio every 30 seconds…these sample are uploaded continuously to the IMMI servers. IMMI also tracks all local TV and radio outlets, and then compares mobile-uploaded signatures with the IMMI-monitored TV and radio broadcasts. The mobile phone also receives a signal from an IMMI “Bluetooth beacon” when the panel member is at home, so the servers can interpret media exposure as “in” or “out-of-home”.

Funding Rounds (2) - $25M

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DateAmount / RoundValuationLead InvestorInvestors
Apr, 2015undisclosed amount / Venture1
Jan, 2008$25M / Series C3

Board Members and Advisors (1)

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Products (1)

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News (3)

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Offices/Locations (1)

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  • Office

    1510 Fashion Island Blvd.

    Ste 310

    San Mateo, CA 94404

    USA

Past Team (1)

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