referrals from their personal networks and local communities to find and hire professionals from a range of service categories. The directory includes nannies, cleaners, dog walkers, yoga studios, therapists, tradesmen, nurseries, and other local services and businesses. From there, in-app services enable seamless interaction between client and provider. (2) Professionals work on their own terms. The platform is designed to help tradespeople advertise, manage, and grow their activity, their way.